PHOENIX, Ariz. — A new exchange for the poultry industry will be conducting a beta launch for its platform this month. The Poultry Exchange CEO Janette Barnard is hoping to bring together the industry sellers and its consumers through this online market.
According to Barnard, the exchange will be beneficial for chicken companies who have a strong presence in the fresh or frozen spot market and need to move fresh or frozen product quickly. For buyers, the exchange will be helpful in purchasing fresh or frozen chicken; looking at availability on the spot market; and would allow buyers to purchase product directly without requiring direct relationships with processors.
Read the full story at poultrytimes.com.