I turn complex into compelling.
About
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I started as a reporter. Not a communications professional with a journalism minor.
An actual reporter — filing stories for regional papers and magazines across Virginia and Georgia, learning fast that clarity and honesty were the only tools you had. Fourteen years later, I lead communications strategy for healthcare, public health, and technology organizations. The skills are the same as when I was a reporter. Who is this for? What do they actually need to hear? What’s the most specific, honest way to say it? The scale is the only thing that changed.
1,991
Avg. media pickups per release
50 K+
Newsletter sends in one year
46%
Newsletter open rate
How I Work
Most of what I’ve written in fourteen years doesn’t have my name on it.
Find the story
Every dataset, clinical trial, and quarterly report has a human being at the end of it. I find that person first, then write backward.
Translate it
Regulatory language, clinical evidence, technical research — turned into something a patient, a reporter, or a board member can act on without a glossary.
Build the infrastructure
Messaging frameworks, editorial calendars, spokesperson prep, plain-language standards. The scaffolding that keeps a voice consistent after I’ve left the room.,
Practice Areas
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Fourteen years of making complicated things clear.
01
I’ve written for executives who needed to sound like themselves — only clearer. At Oracle Health, I ghostwrote 15 thought leadership articles in six months on the healthcare AI landscape, generating 3,497 likes and 267 reshares on LinkedIn.
02
The press release isn’t dead. It just has to be worth picking up. At United Digestive, I built an integrated PR strategy averaging 1,991 media pickups and 17,794 views per release.
03
Digital writing isn’t just shorter — it’s a different discipline. At Oracle Health I ran a newsletter with 50,000+ sends and a 46% open rate. At Children’s Healthcare of Atlanta, keyword-informed copy drove 33% organic traffic growth.
04
At the CDC, I led a plain language rewrite of public-facing web content that cut bounce rate by 45% and lifted engagement by 49%. Clarity is a form of respect.
05
At Oracle Health I produced a three-episode internal series — strategy, scripting, promotion. It hit a 70%+ average completion rate. In podcast terms, people weren’t just pressing play. They stayed.