As seen in
Strategic communications leader. Former journalist. 14 years helping healthcare, public health, and technology organizations build trust, earn coverage, and tell the stories that matter.
I started as a reporter covering communities. I’ve spent the years since helping organizations do the same — find the human story inside the data, translate the science into something people can act on, and build the communications infrastructure that makes it all hold together.
As seen in
I’m Gillan Ritchie — a content strategist, writer, and former journalist with 14 years of experience helping healthcare and technology organizations communicate clearly, earn trust, and tell the stories that matter.
I started as a reporter. Not a communications professional with a journalism minor — an actual reporter, filing stories for regional papers and magazines across Virginia and Georgia, learning fast that clarity and honesty were the only tools you had.
Whether I’m ghostwriting for a CMO, building a content strategy, or writing a long-form essay about food and culture, I bring the same commitment: clarity, precision, and voice.
More about me →I’ve written for executives who needed to sound like themselves — only clearer. At Oracle Health, I ghostwrote 15 thought leadership articles in six months, analyzing the healthcare AI landscape and translating it into content executives were proud to put their names on. At Underwriters Laboratories, I served as executive communications partner to senior technical advisors — developing talking points, presentation decks, and strategic narratives for panels and research events.
The press release isn’t dead. It just has to be worth picking up. At United Digestive, I developed an integrated PR strategy that generated an average of 1,991 media pickups and 17,794 views per release. I’ve managed the full content lifecycle for scientific and clinical releases via PR Newswire and Business Wire, and served as in-house media liaison between organizational leadership and 80+ subject matter experts.
Digital writing isn’t just shorter — it’s a different discipline. At Oracle Health, I managed a newsletter with 50,000+ sends and 46,000 opens in a single fiscal year. At the CDC, a plain language rewrite reduced bounce rate by 45% and increased page engagement by 49%. At Children’s Healthcare of Atlanta, keyword-informed copy drove 33% organic traffic growth to parent resource pages.
A three-episode series that brought senior leadership closer to the people they lead.
At Oracle Health, I produced an internal podcast series from the ground up — episode strategy, titles, descriptions, scripting, and promotional copy distributed across Slack and internal newsletters.
In podcast terms, a 70%+ average completion rate means people weren’t just pressing play. They stayed.
A podcast that puts a human face on workforce reduction — the people behind the numbers, in their own words.
As executive producer, I shape the editorial vision, guide storytelling decisions, and ensure that every episode treats its subjects with the honesty and specificity they deserve.
Listen to the podcast →Whether you’re looking for a communications partner for a long-term engagement, a ghostwriter for executive thought leadership, or a freelance writer for a specific piece — I’d like to hear what you’re working on.
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